The Golden State

Logo

Brand

Merchandise

This project was done as a personal love letter to my home state. The goal was to develop a flexible brand system that communicates the refreshing sense of exploration and variety the California State Parks have to offer. 

Each region has its own defining pattern and color that works across various print and digital collateral, merchandise and large scale graphics. Wander trails through the rolling fog of San Francisco, the icy ridges of the Shasta Cascades, or the redwood forests and rocky cliffs of the North Coast!