Chateau Ste. Michelle

Experiential Event

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Chateau Ste. Michelle Winery approached our team to develop an event for their brand to engage with the younger Millennial and Gen Z age groups. We developed an exclusive event, in the form of an underground speakeasy, for LA’s most popular food bloggers, instagrammers, and influencers to introduce the brand to a new generation of wine enthusiasts.

My role on the team was art direction of look and feel, creative ideating of event food and activities, and developing printed and social assets.

Creative Team: Chri Romero, Adrienne Ochoa Dodobara

Custom invitations etched on brass plates

Custom invitations etched on brass plates

Custom lapel pins, required to enter the speakeasy

Custom lapel pins, required to enter the speakeasy

Wine blending lessons

Wine blending lessons

Wine blending lessons

Wine blending lessons

Instagram wall

Instagram wall

Custom essential oils based on wine notes

Custom essential oils based on wine notes

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